Salary: $75,000 – $110,000
Job Title: Director of Growth Marketing
Job #: 5822
Location: Albany, NY
Category: Marketing / Growth
Position Type: Full-time, Permanent

Description:
Our client is currently seeking a Director of Growth Marketing, to join their team. This is a full-time, permanent position.

This role is responsible for building and optimizing a performance-driven growth engine that generates consistent, measurable, and qualified lead flow. This is a hands-on, execution-focused role that owns demand generation, SEO, analytics, website optimization, and marketing systems. This is not a content, PR, or brand-only role, success is defined by measurable growth outcomes.

Responsibilities Include:

• Develop and execute end-to-end growth and demand generation strategies to drive qualified lead flow
• Build and optimize lead generation funnels across digital channels, from awareness to conversion
• Own and execute SEO strategy, including technical SEO, on-page optimization, and domain authority growth
• Manage and grow backlink acquisition strategies to improve search visibility and authority
• Optimize website performance to improve traffic, engagement, and conversion rates
• Implement and manage retargeting and nurture campaigns to improve conversion efficiency
• Build and maintain marketing analytics dashboards to track impressions, engagement, conversions, and pipeline impact
• Establish and maintain attribution models connecting marketing activity to measurable outcomes
• Audit, implement, and improve marketing technology systems including CRM, automation, and tracking tools
• Identify and resolve gaps in data tracking, reporting, and marketing infrastructure
• Ensure all marketing activity is measurable, optimized, and tied to lead generation performance
• Support thought leadership and brand visibility efforts as a driver of inbound demand
• Connect personal brand and organizational visibility to measurable lead generation outcomes

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field required
• Minimum 5+ years of experience in growth marketing, demand generation, or marketing operations
• Strong experience in SEO strategy, execution, and domain authority growth
• Proven ability to build and optimize digital funnels and lead generation systems
• Experience with analytics platforms (Google Analytics, CRM systems, marketing dashboards, etc.)
• Strong understanding of conversion rate optimization and website performance optimization
• Hands-on experience with marketing automation and CRM tools
• Strong analytical and data-driven mindset with ability to translate insights into action

Hours & Benefits:

• M – F
• 9:00am – 4:00pm
• Remote
• PTO
• Health, Dental, & Vision
• 401K

For more details on this role please contact jobs@walrathrecruiting.com or call 518-275-4816. Please reference the specific job number you are inquiring about.

The specific salary/pay rate offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s experience, education, and work location.

This is an immediate opportunity. The interview process will be comprised of a combination of virtual and in-person. If you are qualified for this position, please apply using our secure online form.