Starting a business isn’t easy, and neither is growing it. From finding a target market to figuring out how to reach them and what grabs their attention, a lot goes into successfully marketing a company.
To add to that, there are so many different strategies that can be used and most people want to pull their hair out trying to figure out which will work best. The matter of the fact is this: Whatever got your business to this point, most likely won’t get it to the next point. To successfully market your business, you need to utilize an array of marketing tactics. Not just one.
It’s easy to get so lost working in the company that you forget to work ON the company. Having versatile marketing strategies that are relatively simple to implement and can improve different areas is a great place to start.
Here are 3 of our favorite ideas:
1. Social Media
Obviously, this is at the top of the list. It’s the most popular way that businesses are marketing these days and it’s typically FREE! Social media simply cannot be ignored in a marketing plan.
If you’re new to using social media, it can be overwhelming and intimidating. But not to worry, it gets so much easier the more you utilize it. Social media managers can be hired, but that takes away from the whole “free” aspect of this strategy.
Posting your thoughts, products, promotions, and advertisements on social media can make a huge difference for your company. Additionally, direct messaging makes it easy to connect with customers or clients on the spot! With some businesses being built solely on the back of social media, there is no reason your company shouldn’t implement this.
Again, this is an up-and-coming marketing strategy that more and more companies have begun to implement. If you don’t have a blog for your business, then you need to start one immediately.
Having a company blog is a great way to share information and connect with others. It can also draw in new website traffic which is always a plus.
Besides just having a company blog that you post on, you can get out there and interact on other platforms as well! Use platforms like Medium to post content. Answer questions on Quora and Reddit. Get out there onto LinkedIn’s publishing platform. These are all open domains that anyone can post on, and they have massive audiences. This will give your business an instant and immediate reach.
3. Search Engine Optimization
SEO may sound scary but once you know and understand how to use it, the leverage it gives your business is unmatched. Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Utilizing keywords, links, images, and meta descriptions that would match what someone may search to find your business are just a few ways to implement this. LinkedIn and other sites also offer courses on SEO to help you learn more!
Utilizing these 3 marketing strategies will without a doubt help your business grow. They are easy to implement and can be used for any type of company!
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