You’ve been eyeing a particular company for quite some time with great interest and would give just about anything to work there. But, they have no positions open for application. Where do you go from here? 

Sure, you could wait until they do have a job opening, and apply with one hundred other people. Or, you can be proactive and reach out to the company on your own with a letter of interest.  

What Is a Letter of Interest? 

A letter of interest, also sometimes referred to as a letter of inquiry or prospecting letter, is similar to a cover letter with the exception that you are marketing yourself for a job that “does not exist” at that particular moment. This letter includes many of the same elements as a cover letter, but on a more general basis. The goal is to make the company see that they have a need for your skillset.  

What to Include: 

A letter of interest should be tailored to the specific company you are sending it to, just like a cover letter. However, there are a few key elements that should always be included. Here is a general outline: 

  • Your name 
  • Your contact information   
  • The date 
  • Employer name 
  • Employer contact information 
  • A greeting 
  • Introduction paragraph 
  • Two to three body paragraphs 
  • Closing paragraph 
  • Your Signature 

How to Write it: 

Before writing your letter of interest, it’s always a good idea to do some research about that company if you have not done so already. Reading any news about the company and checking out their social media will be of great use when explaining how and why you could be an asset.  

Another thing to keep in mind when crafting a letter of interest is that the employer should come first. Obviously, you are hoping to get a job offer from this letter, but it shouldn’t come off that way to whoever reads it. In your introduction, you can use research to talk about why you admire the company, its goals, its marketing plans, or whatever else is appealing to you! 

As you continue writing the letter, the body should be where you include your skills, successes, and employment background. Additionally, quantify your achievements. Did an action you took at work help drive traffic, drive revenue, reduce costs, improve efficiency, increase productivity, or something else? If so, include it in your letter! 

You should also describe how you would use the skills and experience that you have to create an impact at the company you’re interested in. You can even share some ideas you may have for the company but don’t get too specific. You want them to be interested and reach out! 

Conclusion:

As you wrap up your letter, be sure to include “next steps”. You can end it off by requesting a phone call to further discuss your ideas or to be notified when a relevant position opens up. Additionally, you can include that the company may reach out if they’re interested in learning more or request an informational interview, which can also be a great way to learn more about the company. 

There’s no guarantee that a letter of interest will have the desired effect, but it can only help. Writing a letter of interest makes you stand out from the crowd and come off as proactive. These qualities will help you secure the perfect job in no time!